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Insights

Articles by our team on optimising your project performance with best practice, technology and a bit of common sense!

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data and digitisation
Insights
Data and digitisation give clients more certainty and a better understanding of their site.

How to use data and digitisation to help win work | Part I

Where will your future workload come from?

As we transition out of lockdown, the industry as a whole is booming with long-stalled projects all coming back online at the same time.

Contractors are bidding hard to secure their slice of the bounty. In this busy period, it’s imperative that contractors make the most of their work winning opportunities.

Clarity and Certainty

The best way to win work by far is to actually deliver your current projects well.

If you show true innovation in your live projects, you will set yourself apart from the competition. Happy clients will share their positive experiences with others. Showing it in a tender but falling back to old fashioned methods after you win the job only works once.

Bids and proposals must be compelling, tailored to the client and the project, and driven by value. Winning work is becoming far more competitive, so you must put together an outstanding bid.

Addressing the client’s issues is getting to the heart of their needs, their fears and what their ultimate goal is for the project at hand.

In such an uncertain world, clients are looking for ways for contractors to provide reassurance. The age-old saying about a “safe pair of hands” couldn’t be more relevant. They can’t afford to take huge risks that may result in project overruns, rising costs when on-site or supply chain issues that impact the schedule.

This increasing competition has meant that contractors are making sure they show how they add value in an increasingly competitive marketplace – essential to maintain their margins and avoid the “race to the bottom” mentality that tends to take hold as competition intensifies.

What is data and digitisation in the bidding process?

All construction projects are sitting on a glut of data.

Digitisation is about identifying the information you want to capture digitally. This implies setting up your digital processes and systems to capture it, and then determining how you will use them to help your project and decision making.

In a bidding context, you will show the client the types of information that you’ll generate and capture on their project. This includes showing how this will be shaped to match their outcomes and priorities. That way, you’ll help them understand and shape what happens during the design, build and operation of their project.

Why is data and digitisation important to clients?

Data and digitisation give clients more certainty and a better understanding of their site.

It is a chance for them to feel in control of their projects through data visualisation which enable them to make data-driven decisions.

Giving clients more certainty before they’re physically on-site is a huge benefit and can put your bid firmly ahead of the competition.

Check out our Data & Digital section to learn more about how we’re helping our Clients with the digitisation of their projects.

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